As Nick Babich, Editor-in-chief at UX Planet, says, “In UX design, portfolios matter more than degrees. Portfolios like these are especially important to those in UX design like McCluskey. And like previous examples, McCluskey’s portfolio mentions big-name clients like AirBnB, Dropbox, Segment, and Xero above the fold. McCluskey dives deep into each project’s challenges, goals, and outcomes, almost like a case study - giving potential clients a fully developed idea of both his ability and approach. And while it seems almost minimalist on the homepage, when visitors click through one of his projects, it’s full-on substance. Arlen McCluskey, UX designer Source: Arlen McCluskey Why’s this a good example to follow?Įverything about Arlen McCluskey’s site reads techy web designer, from the vibrant color scheme and blurred background to the typography. Use an SEO-optimized blog to drive traffic and demonstrate authority.ģ.According to a 2020 survey by Wyzowl, 83% of respondents say video increases the average time their visitors spend on the page. If relevant, use video to both draw people in and keep them there.But writers can use exceptional copy, designers exceptional design, etc. Grindrod is a cinematographer, for example, so he used cinematography. Use your entire website, not just your portfolio pieces, to show what you can do. And blog posts that use a variety of SEO tactics often rank higher in search engines, leading more customers to your site. And Grindrod’s site includes an active, up-to-date blog that demonstrates industry authority, improves SEO, and drives organic traffic to his site.īlogging helps boost SEO by making your website a relevant answer to customers’ questions via search. Visitors can then click through the simplified menu to see other examples of his work, categorized into video or still form. And there’s nothing else on the homepage - just his name, the menu, and the video. In fact, as soon as you pull up Grindrod’s site, the video begins to play, immediately drawing you in. Daniel Grindrod, cinematographer Source: Daniel Grindrod Why’s this a good example to follow?Īs a cinematographer, Daniel Grindrod uses a high-quality, cinematic highlight reel to hook visitors on his personal website. This can come in the form of social media, as Wong’s does, or through testimonials.Ģ. Use social proof to convince potential clients and boost conversions.Showcase samples of your best work on the first page of your website in a visual format.If you’ve worked with big, recognizable companies, feature it prominently.Put your most important content (like your value proposition) above the fold.Speaking of which, Wong uses the footer on her personal portfolio to her advantage as well, featuring screenshots of her Instagram account that show off her work and a high following - social proof that she’s a well-regarded writer. Then, they mostly scroll through the rest of the content before perking up again near the footer. Why does this matter? Because the most recent research from Nielsen/Norman Group shows users spend about 57% of their page-viewing time above the fold, and 74% of viewing time in the first two screenfuls. With websites, it means the top part of the page that’s visible without scrolling. With newspapers, that meant the front-page headline. She prominently features big, recognizable names in her industry using copy and logos - The New York Times, Glamour, CNN, The Cut, etc.Īnd it’s all shown “above the fold” - a term originating in the newspaper industry that essentially refers to information a reader sees at first glance. When you pull up Kristin Wong’s website, it’s immediately clear that she’s legit. Kristin Wong, writer Source: Kristin Wong Why’s this a good example to follow? Here are 12 of the best portfolio examples we’ve seen 1. Listen to the audio version of this post: How do I build a strong online portfolio?.What should an online portfolio include?.Questions you may have regarding online portfolios:.Ximena Vengoechea, researcher, writer, and illustrator Robby Leonardi, illustrative designer and animator Tara Pixley, photographer and visual journalist Anton Cristell, graphic and interior designer Here are 12 of the best portfolio examples we’ve seen.
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